Online Reputation Management Services
Our portfolio of online reputation management services includes:
- online reputation management and social media strategies
- corporate reputation management services and strategy development
- internet reputation management for businesses and individuals
- search engine reputation management
- reputation management strategy for corporate and small business
- online reputation management services for small business
- understanding how to remove bad reviews from Google and other search engines
What Is Online Reputation Management?
In its simplest form, online reputation management is the practice of utilising the Worldwide Web to ensure your good reputation is not damaged as a result of negative, malicious or false content is given prominence over and above your own message. It’s defined in Wikipedia as:
Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web sphere content. ORM primarily involves tracking what is written about a client on the Internet, then utilising sophisticated online and offline techniques in promoting positive and neutral content, while at the same time pushing down those links the sponsor (in most cases business or individuals) may not want to show when their name is searched.
Rather than working to raise link results with a particular search term in order to (ostensibly) generate more commerce or page views, the goal of ORM is to push already highly-ranked negative posts off the results pages so that they are seen by fewer people, thus creating a more positive results environment for the sponsor of the effort. ORM is the specialization in prevention and repair of online reputation threats, and has less to do with directly promoting businesses.
The term arose from a recognition of the importance that influencing how someone or something is perceived based on an internet search has to a business. As the amount of user-generated content on the internet grew, it began to affect internet search results more meaningfully, and the desire to change those results naturally followed. (source: Wikipedia)
How Can Businesses Utilise Online Reputation Management Services?
The Internet is a fast moving and highly fluid environment. Even for the largest brands and companies, it’s no longer possible to simply throw money at marketing campaigns in order to effectively communicate and project the good image you have worked so hard to build. High profile and well publicised reputation damage has been caused through channels such as social media, forums, search engines and other digital media outlets as a result of companies not recognising the threat (or opportunities) presented by the online communications platforms that are now so integral to the modern business environment.
By employing intelligent, ongoing reputation management services, designed specifically for the digital world, businesses and individuals can now not only take back control of their image and maintain the good reputation they have built up, but also leverage the power of the digital ecosystem to improve their business bottom line. Good reputations are worth more than money.