Google Places, formerly known as Google Local, is becoming an increasingly pivotal tool in the consumer decision making process. Did you know:
- Customers that refine web searches by customer rating average a 22% increase in sales per visit, increasing to 41% over several years (BazaarVoice Research).
- Reviews will raise customer loyalty and sales alike (Deloitte & Touche).
Customer reviews will have a positive impact on average order amounts, with 27% of shoppers increasing spend by 5-10% (Hayes and Jarvis).
- To get positive customer reviews, you’ll have to ask for them. The good news is many people will respond to your request and provide a positive review.
A fabulous insight in to the very impact of online reviews on consumer purchasing decisions reveals there is evidence to support the notion that online reviews are more influential when consumers have relatively greater Internet experience.
Given the fact that this study was carried out in 2008, new research has come to show that Internet users are becoming ‘review savvy’, understanding how to decipher good qualitative reviews from those that may have been added by parties with a vested interest.
1. Social networks
Using social networks allows you to engage and keeps your message relevant. Ignoring social networks can not only leave you out of the conversations taking place about your business/brand, it can also mean you’re leaving substantial revenues on the table.